| Everything in the world today needs to be
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| | be noticed, any educational institution
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| marketed well; even education, hence
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| | will need to break through. A lot of
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| marketing strategies and distance
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| | colleges today are adopting different
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| learning go hand in hand. In order to
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| | marketing strategies and distance
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| create a lasting impact on the minds of
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| | learning has become an especially
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| the target audience, educational
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| | volatile market. Many colleges are using
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| institutions offering distance learning
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| | web based ads and promotions aggressively
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| programs need to be a cut above the rest.
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| | for marketing their courses; the internet
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| Education is a service and any service
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| | being a relatively cheaper advertising
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| needs to be marketed well to be
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| | medium, has taken over the other
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| attractive to the consumer, who in this
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| | traditional mediums like print and TV.
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| case is a student.
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| | Pop-up ads, email and banners are,
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| How Technology has Affected Education
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| | however, mainly mass marketing tools and
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| It's a changing world, and technology has
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| | are largely ineffective. What education
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| become the backbone of any distance
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| | needs right now is relationship
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| education program. Marketing strategies
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| | marketing.
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| and distance learning are symbiotic,
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| | Relationship marketing is essentially
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| since education is essentially a service
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| | establishing, developing and maintaining
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| and deals with human beings. Hence
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| | successful long term relationships with
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| student enrollment and retention are very
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| | students. Education being a service
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| critical aspects for a college to
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| | cannot adopt marketing strategies meant
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| consider. The internet is rife with
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| | for a manufactured product. Marketing
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| dotcoms looking to make quick profits,
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| | educational services is more about
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| which are posing a serious threat to the
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| | building trust and commitment, more about
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| more serious academic institutions
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| | making students loyal alumnus. Marketing
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| looking at providing quality educational
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| | strategies and distance learning are
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| experience to its students. Many
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| | correlated because they deal with the
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| universities have not only started
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| | creation of a product that cannot be
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| offering online versions of their
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| | copied by anyone else, and with creating
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| on-campus programs, but are also working
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| | an atmosphere of nurture for students
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| on creating a virtual campus for its
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| | right from the enquiry stage. For the
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| online students. Today the student is out
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| | student, any educational institution is
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| shopping for courses and institutions; he
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| | attractive if it has the right mix of
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| or she is tech savvy and enrolling in a
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| | pricing, academic experience, and
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| particular course is just a click away
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| | credibility. If a college is able to
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| for him or her.
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| | provide services beyond these three
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| Weapon of Choice - Modes of Marketing
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| | parameters, it has earned the loyalties
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| It is a cluttered world out there, and to
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| | of any student enrolled with it.
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