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IMCBT

Increasingly, employers are recognizing environments. The reliability of
that many critical skills cannot be instruction, quality of information, and
effectively taught in the classroom and presentation of materials is consistent
need to be reinforced and enhanced in the from user to user and session to session.
job setting. IMCBT is active and the student must
Interactive multimedia computer-based participate.
training (IMCBT) has become the buzz term Better knowledge retention...
in training and business circles. Many IMCBT programs provide a multi-sensory
people have heard of it, but few can learning environment that maximizes the
define it if asked. way people retain information. Studies
What is it? have shown that people remember 20% of
Interactive. This term applies to any what they see and 40% of what they see
type of program or training that requires and hear. Interactive multimedia
the learner to do more than just sit and computer-based training allows people to
watch or listen. The theory behind remember 70% of what they see, hear, and
interactivity is that the individual will do.
learn faster and retain more information No-risk situations...
than is possible through passive or IMCBT can simulate many work, laboratory
non-participatory education. or field environments that may be
Multimedia. In its purest sense, inaccessible for on-site training
multimedia refers to any product that demonstrations. Students can safely
uses more than one medium to convey practice and master skills, allowing
information. So by definition, a program their progress to be monitored and
that uses text and graphics is a improvements measured and documented
multimedia product. Today, the term before applying them in a potentially
connotes the use of audio and video. hazardous situation. For example, new
Computer-based Training (CBT). CBT refers workers in a manufacturing plan can
to any training whose primary delivery master the skills to operate machinery
mechanism is a computer. Facilitated before they assume their work duties.
discussion or exercises (i.e. with IMCBT Disadvantages
another application, with a piece of Many companies find it difficult to keep
equipment, interacting with other their employees abreast of the latest
individuals, etc.) can accompany CBT. The technologies and techniques. A more
term used to describe the software for serious problem is the fact that many
the CBT is courseware. employees - from the blue-collar worker
When should a company consider using to the professional - lack the basic
IMCBT? skills they should have learned in high
In 1997, instructors in live classrooms school.
delivered almost 80% of all training. By These are some of the drawbacks to using
the year 2000, computers will deliver IMCBT:
over 50% of all training worldwide. In * Need access to a computer
fact, over 50% of U.S. businesses have * Must understand and know how to use a
already incorporated some type of computer
computer-based training. Interactive * Personnel resistance
training has grown at a dramatic rate as * Must be well-done
more and more organizations see the Need access to a computer...
benefits this technology can bring. Students must have access to computers at
Limited manpower and financial resources, home, at work, or at some training
along with the growing demands of rapidly location within the company to use IMCBT.
changing markets, have forced trainers to Sometimes computer access is possible.
consider alternative methods of training. Must understand and know how to use a
Many companies need to provide some sort computer...
of training or instruction to their To use an IMCBT, it is assumed that the
workers and/or customers. In fact, over personnel being trained are somewhat
50% of U.S. businesses have already computer literate. They must know how to
incorporated some type of computer-based use a keyboard and a mouse. Some people
training. This is especially true for must be trained, at a minimum, basic
technology-based firms. These companies computer skills prior to using an IMCBT
have several options for providing needed program.
training: they can send people to school, Personnel resistance...
hold in-house training classes, provide Some people have phobias concerning the
manuals and self-study guides, and/or use use of computers, while others balk at
IMCBT. any type of computer function. They may
Interactive training has grown at a feel it is too impersonal or that the
dramatic rate as more and more computer is "out to get them". Some
organizations see the benefits these people may simply "freeze up" when
technologies can bring. If you are a confronted with learning on a computer.
company who is considering implementing Must be well-done...
IMCBT, there are several questions that The IMCBT must be designed and written in
need to be answered. a quality manner for the students to keep
* What are IMCBT advantages? interest and learn. A good IMCBT program
* What are IMCBT disadvantages? will not contain too many graphics,
* How do you make the decision to use videos, or colors. It should be pleasing
IMCBT? to the eye and easy to see. A poorly
This white paper will help you to answer designed IMCBT can result in boredom or
these questions and explain the even confuse the person who is supposed
advantages and disadvantages of using to learn the material. A person can learn
IMCBT as a training option. You will then more from a poor teacher than from a
be able to determine when and where your poorly designed IMCBT program.
company should implement IMCBT for Types of IMCBT Programs
training personnel and/or customers. * Software Training
IMCBT Advantages * Medical Certifications
Interactive multimedia computer-based * Equipment Training
training has advantages over traditional * Simulations
classroom training: * Service Training
* better than reading a manual, * Adult Education
* cost-effective, * Safety Training
* practical, * Sales Training
* standard, * Orientation
* better knowledge retention, * Internet Training
* presents a no-risk situation. * Product Training
Can be better than reading the manual... * Quality Training
Manuals are usually more effective as a * K-12 Learning
reference tool than as a learning. * Military Training
Self-study guides can be considered dull * Foreign Languages
and boring. Many working people do not * Employment Policies
have the motivation or skills to sit down * Sexual Harassment Policies
and teach themselves by reading a manual * Basic Employment Skills
or self-study guide. On the other hand, How do you make the decision?
IMCBT attracts the student's interest and Businesses make most sound decisions
can even be enjoyable to use. It would based on potential return on investment
certainly work better than simply (ROI). It is assumed that the company has
learning from a manual. already determined that training their
IMCBT can simulate many work situations, personnel and/or customers is a
giving the worker practice in real-time, value-added activity. Now, the question
and that progress can be monitored and is whether or not IMCBT is the best route
improvements measured and documented to take.
through the software. IMCBT helps Criteria for deciding to use IMCBT
transform workers unskilled in a given include:
area to those who are proficient in that * Cost and practicality of sending
task. learners to a class
Cost-effective... * Availability of computers and computer
Training can be expensive, and the major literacy
consideration in training is cost. The * CBT development cost versus the number
main concern a business has when it is being trained
deciding to invest in something, is the An effective decision can be made once
return on investment (ROI). Interactive these issues have been weighed.
multimedia computer-based training will Conclusion...
give a business an average of over 100% Every company needs to have well-trained
ROI. personnel who will be able to do their
After the initial development cost, IMCBT jobs effectively and add value to the
will save a company a considerable amount company's output. In today's age of
in training expenses, as it can be used information, knowledge is power. The more
over and over again. knowledge you and your employees have,
As the number of people being trained the more powerful and successful your
increases, IMCBT decreases the cost of company will be.
training. This includes situations where While traditional, stand-up classroom
many people must be trained, as well as training will not disappear, alone it
cases where companies have a high simply cannot provide adequate solutions
turnover of personnel. Utilizing to the training and education problems of
innovative and more efficient methods of today. Computer-based training does not
training and education can have a cook breakfast, cure baldness or do
significant, positive impact on windows. It is not the best solution for
businesses and individuals. Companies can all human performance issues and needs.
take better advantage of their computer Employed appropriately, however,
investment by using them as learning multimedia training can yield
centers. significant, positive results: less time
Practical... and cost, better learning and
When the people to be trained are widely performance, and improved competitive
dispersed, travel time and costs to send edge.
them to a class is prohibitive, and Companies should consider using an
sending trainers to them is not interactive multimedia computer-based
practical. IMCBT allows the worker to training when it is cost effective,
study as this or her own convenience, practical, and when standardized
without the necessity of scheduling times education is needed. PCs must be
for classes. IMCBT programs dramatically available, students cannot resist using a
increase comprehension and retention of computer, and the IMCBT must be well
information by appealing to more of the designed to provide the desired effect.
student's senses through the use of In all, IMCBT can help to transform
multimedia presentations. IMCBT not only workers and customers unskilled in a
provides better results than classroom given area to those who are proficient in
sessions, but can also take up to 30% those tasks.
less time to complete. Written by Lisa Spurlin, I would like to
Standardized... offer your company a FREE, no-obligation
Since different teachers and trainers evaluation of your current training
have different styles of instruction, all system. I can show you how to improve
personnel may not receive the same training and save your company money. If
training. IMCBT assures standardization you do not have a training system in
of the training and content presented. place, I can show you how IMCBT can
Everyone sees the same information and is benefit your business. Please contact me
exposed to identical learning at for more information.




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