| The principle of viral marketing works | | | | originate from quality websites it will |
| very much like a computer virus. Left | | | | boost the pagerank of your web page. |
| unchecked, a computer virus will | | | | Writing and distributing quality |
| affect one PC to the next. But unlike a | | | | articles or ebooks will increase your |
| computer virus, which is harmful, viral | | | | web page link popularity. |
| marketing is harnessed for good. It is | | | | Make backend sales |
| very effective in spreading word about | | | | The primary reason experienced marketers |
| your business. The logic is very simple. | | | | offer free content is to build their |
| Catch it, and then pass it on. | | | | opt-in lists. They offered what they |
| So, how does viral marketing fit with | | | | termed 'front end products' in the form |
| content distribution? I'm glad you | | | | of free content. Their strategy is to |
| asked. If you offer high quality | | | | get people to their website to signup |
| articles, white papers, reports, | | | | for their mailers. Eventually through |
| ecourses or ebooks, you can be sure that | | | | the mailers they make 'backend sales'. |
| they will be passed around to others, | | | | Make extra income through affiliate |
| and others will pass them on to others | | | | programs |
| and so on and so forth thus producing a | | | | Another added advantage of distributing |
| 'viral' effect. | | | | free content via ebooks is the |
| Unlike a computer virus, this kind of | | | | opportunity to make extra income through |
| virus works for you and it harms no one. | | | | affiliate programs. You could easily |
| Soon you'll find your writings | | | | insert affiliate links into your ebooks. |
| circulating around the Internet. | | | | Some words of caution here though... |
| Drive targeted web traffic to your site | | | | 1.You must insert affiliate links that |
| An effective way to introduce your | | | | are relevant to the content of your |
| website is through content distribution. | | | | ebook. |
| Targeted visitors will arrive at your | | | | 2.Insert affiliate links strategically, |
| website when they click the links in | | | | discretely and sparingly. Don't turn |
| your ebooks or resource box at the end | | | | your ebook into one mega sales |
| of your articles. You stand to gain more | | | | promotion. Provide your readers with |
| website traffic through the 'viral' | | | | quality content, not sales pitch. |
| effect of content distribution. | | | | Most newbies to Internet marketing do |
| Earn credibility | | | | not take advantage of the effectiveness |
| Writing quality articles, ezines, | | | | of viral marketing to make profits and |
| ecourses, ebooks, white papers and | | | | build their opt-in lists. Their hands |
| reports will quickly establish you as an | | | | are already full, learning how to start |
| expert in your field. You will earn | | | | and run their online business, that they |
| credibility if the content you have | | | | have no time to write quality content |
| written provides solutions to people's | | | | for distribution. |
| problems. That's the reason why 'How | | | | Any aspiring online marketer should |
| tos' articles and ebooks are popular and | | | | invest time to research and write |
| in great demand. | | | | quality content for distribution or |
| Increase link popularity | | | | invest money to hire someone to do the |
| Another advantage of distributing free | | | | job. After all, the Internet is about |
| content is gathering inbound links. When | | | | information. Majority of people surf the |
| people post your articles or distribute | | | | Net to harvest information first and |
| your ebooks on their website they are in | | | | foremost. So, quality content is in |
| essence providing one-way links to your | | | | great demand now and will still be in |
| website. If these one-way links | | | | the future. |