| A few years ago, I was attending a family
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| | they hear a neighbor complain that their
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| function when I ran into a cousin of
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| | back is hurting after doing spring
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| mine. Having not seen her in more than
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| | cleaning, that person may be a patient
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| three years, she told me that her son had
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| | for chiropractic treatment. You may want
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| graduated from law school and had passed
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| | to train your mom to 1) identify a need,
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| the bar examination and was now a lawyer
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| | 2) provide a solution to the person's
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| at a very prestigious law firm in New
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| | problem and 3) give them a call to action
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| York City."So what kind of law is he
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| | [tell them what they need to do] and 4)
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| practicing?", I asked."Well....law, The
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| | make them prospect for future clients by
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| American kind" she replied."Ok, but what
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| | giving out your business card, plus an
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| area of specialization? Bankruptcy?
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| | extra card in case that person knows
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| Criminal?
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| | someone else who can benefit from your
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| Real Estate? Personal Injury?," I
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| | services.Speaking about business cards,
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| inquired."You know, I don't really know,
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| | out of the thousands of business cards I
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| but I know he's a great lawyer, or at
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| | receive each year, I am surprised
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| least he better be with all the money I
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| | whenever I get a card that is missing the
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| spent on his schooling,", she said."Do
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| | basics: the address, fax number, email,
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| you have his business card?" I
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| | or title, let alone the person's full
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| asked."Actually I don't have one with me.
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| | name.I'm a firm believer that your
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| He never gave me any. He said just told
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| | business card must also spell out exactly
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| me to have anyone with a legal problem
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| | what you do, if it is not apparent by
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| give him a call. I'll give you his home
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| | your company's name. For example, if your
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| number and you can talk to him about it,"
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| | business is the SUPER MEGA COMPANY, INC.
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| she said.I'm sure that many people have
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| | and you clean windows, it should say
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| heard parents brag about their son "THE
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| | "SUPER MEGA COMPANY INC" with the words
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| LAWYER" or their daughter "THE DOCTOR" or
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| | "Commercial and Residential window
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| whatever profession they are in. But like
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| | cleaners" below it.If you have a title in
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| my cousin, many of them are not familiar
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| | the company, use it on your card. Are you
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| with what their son or daughter really
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| | the CEO? The account representative? The
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| does for a living. All they know is that
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| | Vice President of Marketing? The
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| they paid for their kid to go to medical
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| | Developer of Imaginative Ideas? People
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| school, law school, graduate school and
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| | want to know.The bottom line is that
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| in their eyes, they are a success.After
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| | people need to know who you are and what
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| the conversation ended, I thought to
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| | the heck you do for a living. Start
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| myself about the many golden
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| | training your family members, your
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| opportunities my cousin had missed for
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| | friends and clients to get the word out
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| her son to acquire new clients. It was
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| | there about yourself. Once you do, you
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| bad enough she didn't know what kind of
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| | will start to see results: in name
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| law he practiced, but what made it even
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| | recognition, and more importantly,
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| worse is that she didn't have any of his
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| | qualified business referrals.© 2005,
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| business cards with her.As a business
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| | Timothy M. Houston. All Rights Reserved.
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| owner or sales professional, people need
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| | Reprinted with permission.Timothy M.
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| to know what it is you do for a living.
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| | Houston is the President of Houston &
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| Your first step is to educate your
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| | Associates, a commercial Debt management
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| immediate "sales force" -- that is your
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| | and business consulting firm based in
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| family -- as to what you do. This doesn't
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| | Staten Island, New York with affiliated
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| mean that they need to know all of the
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| | offices in Texas, California and Florida,
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| technicalities of what you do for a
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| | ( He is also the Area Director for the
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| living. At the very least, you need to
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| | New York City Outer Boroughs Region of
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| train them to listen for key words, or to
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| | BNI (Business Network Int'l).In 2005, Tim
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| watch for certain circumstances where
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| | launched ( which is dedicated to helping
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| they may be able to provide a solution to
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| | small businesses to stay in business. He
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| someone's problem.For example, if you are
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| | can be reached at , or Toll Free at
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| a chiropractor, tell your family that if
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| | 1-888-407-4646.
|
