| How do you feel when you see webpages in the | | | | you accomplish this with your articles. |
| Google search with your name ? I am presently | | | | The list should be considered and treated as a list |
| surprised every time Google alert informs me | | | | of friends. You should try to connect to them at |
| that one more webpage with my name has been | | | | emotional level. This is a crucial factor in building |
| indexed. | | | | relationship. Your intent is revealed by your writing. |
| But why would Google index those pages? I | | | | Therefore it is crucial to be absolutely honest |
| remember submitting just one page when my | | | | about the message you wish to convey. |
| first website came into existence. Yet Google | | | | The cost involved in using articles for |
| search with my name will show up thousands of | | | | advertisement is negligible. Yet it is profoundly |
| pages. | | | | effective. Well written articles full of content and |
| The reason is not difficult to find. It is because of | | | | useful information will help in building your list as |
| my articles which are published at numerous sites. | | | | more subscribers join. Your writing should be able |
| This is one of the privileges of being an author | | | | to produce that anticipation by which your |
| free publicity for months and years after the | | | | subscribers will be looking forward to the next |
| articles are submitted to just few ezines. | | | | newsletter. |
| This and many other features make articles | | | | This is a step to make your list more responsive. |
| effective vehicles to find opt-in leads. If you | | | | As more people find your articles interesting and |
| publish relevant and useful articles on your | | | | relevant your conversion rate is bound to |
| website or blog, you can include a webform to | | | | increase. You know your subscribers, you know |
| collect contact details of interested persons. This | | | | what is bothering them and you offer solutions to |
| will ensure that only those who have some | | | | them. They joined your list for this reason in the |
| interest in the subject of the articles will seek | | | | first place. Retaining a list is as important as |
| further information. | | | | building it. The longer your subscribers remain loyal |
| When you submit articles to ezines, you have the | | | | to you, the more they will trust you and they are |
| option to add a resource box. This is where you | | | | more likely to listen to your advice. |
| can tell the readers about yourself and how they | | | | It would appear that there is a natural connection |
| can get more information. Your articles give you | | | | between writing articles and building a list. The |
| wide publicity, build up your credibility and help you | | | | articles you see on the net have characters of |
| to establish yourself as an expert in the field. It is | | | | their own. They are presented in conversational |
| amazing how your articles are picked up by so | | | | form as if someone is talking to you. This is |
| many different websites and ezines and | | | | different from the articles your find in printed |
| distributed with viral effect. | | | | media where the articles tend to be are more |
| In any marketing effort it is easier to find eager | | | | essay-type. This unique feature of net-based |
| customers first and then offer suitable products | | | | articles makes them suitable for newsletters. |
| which will satisfy their expectations. Your articles | | | | Emails are most common medium for maintaining |
| can help you do just that. It will first attract | | | | contact with your list. You are able to |
| people, who are looking for information on | | | | communicate to them at regular intervals and |
| resolving their problems, concerns or desire. | | | | gradually clear their apprehensions. |
| Those who want to know more will ask for it and | | | | Once you have a growing list your aim should be |
| you get more people in your list. You get a | | | | to retain it for lifetime. You and your list are |
| chance to contact your list repeatedly and try to | | | | bound by a common interest and personal |
| remove any apprehensions or doubts they may | | | | relationship. This is your most important asset the |
| have about what you have to offer. You need to | | | | real earnings for your marketing efforts. |
| sell yourself as much as your product and again | | | | |